Chilli Festival

Having been a Finalist several times in previous years, food photographer and film maker Carl Pendle found himself once again waiting with bated breath to find out the results of the unearthed® Food in Film category at the 2016 Pink Lady® Food Photographer of the Year awards earlier this year.


You can read more about Carl’s background in our 2015 interview here.

His film ‘Chilli Festival’ took 1st place in the sub-category ‘documentary’ and then went on to win Overall unearthed® Food in Film 2016. So we invited Carl to tell us a little more about the evening, the winning film, what he has been up to and any top tips his has for food in film creation!

1) How did it feel to hold that Overall winning trophy?

Couldn’t quite believe it to be honest. When I got called for the first category as the winner I went to the back of the room as I didn’t think I’d win overall so was very surprised when my name was called out again but had to make that long walk to the front again which was a bit embarrassing.

2) We love to see our Finalists at the awards reception, did you enjoy your evening? What were the highlights?

Yes I had a great evening. It’s always a great night as you get to put faces to people you know online and social media and you get to meet up with old friends plus you get to drink free champagne. What’s not to like.

3) Please tell us a little about creating ‘Chilli Festival’

Weirdly, out of all the films I’d submitted into the awards this was the easiest to put together. The other three films were a bit more avant garde, almost artsy, so needed a lot more conceptual work whereas the Chilli Festival one edited itself really.

4) What has been happening with you since the Awards?

I’m still as busy as ever with more filming for a variety of clients so that’s great. Everyone was impressed when they knew I’d won and it does help with those clients who like the reassurance that you work is recognised.

5) Carl, with so much success we’d love to hear your top tips on creating a winning film featuring food?

I don’t have any specific technical tips but the one top tip I’d give anyone is to tell a compelling story and after someone watches your film they should feel some sort of emotional response to it - it could be laughter in the case of my Chilli Festival film or tears or even compel them to do something, like donate to a charity, bake that bread you showed them how to make.

So thanks to Carl for taking time out to share his news on our blog! Please head over and socialise with Carl here:

Twitter: @ishootfood

Instagram: @wwwcarlpendlecom


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