Food Photography Crops

We are delighted to announce that One Vision Imaging, the UK’s leading professional photographic laboratory is sponsoring Cream of the Crop, a category of Pink Lady® Food Photographer of the Year 2018.

“One of the Awards’ most popular categories, it is also one of the most technically demanding,” says Derek Poulston, Managing Director of OVI. “The simplicity of the subject matter means that the person behind the camera really needs to be at the top of their game to produce something both stunning and impactful.”

So today on our blog we are talking to Derek to find out more.

Derek, what do you think sums up a top product shot? 

If I’m drawn into an image and I’m almost there, can feel it and almost sense it, then I know it’s done its job as a great product shot.

What are the qualities do you looks for?

Using light effectively is in my opinion the essence of great photography. Trust me this isn’t an easy skill hence why commercial photographers exist and they are incredibly skilful.

Have you seen fashion change in the product shots?

Yes certainly, product shots these days don’t tend to be ‘staged’ or at least don’t appear to be staged. Natural light in natural surroundings tends to be the current fashion.

Are there are any trends you can see looking at the back catalogue of Cream of the Crop images?

Keep it simple and let the food do the talking. Mother Nature does a great job of making our raw ingredients not only colourful but full of texture. Capture these elements at their best and you’ve got a great chance.

One Vision Imaging Cream of the Crop has seen some phenomenal winners including this year, Smoked Mackerel (Below) by Wesley Dombrecht (Belgium), which stood out from the rest in its category for the way in which Wesley made the incredibly simple subject matter – a mackerel hanging in a smokery – both beautiful and atmospheric.

We asked Derek to pick ten of his favourite images from the category so far and the images you see throughout this blog are the images he has selected.

Don’t miss the opportunity for your image to join the One Vision Imaging Cream of the Crop category hall of fame, enter before 6 February 2018!


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