The making of an exhibition
The deadline zoomed into focus at midnight on Sunday 5 February for the sixth Pink Lady® Food Photographer of the Year!
“The entries were pouring in until the last moment,” says Caroline Kenyon, Director of Pink Lady® Food Photographer of the Year. “We are absolutely delighted to announce our greatest ever number, with over 8400 images and films coming from sixty countries across the globe.”
Andy Macdonald, Managing Director of Pink Lady® Apples UK and headline sponsor of the awards observes, “We are delighted that 2017 is our biggest Awards ever, bringing together the very best talent of food photography and film around the world. I am looking forward to seeing this year’s entries and very pleased that so many countries are engaging with the competition.”
Shortlisting takes place in mid February, followed by the next stage of judging, after which the overall winner will be decided at the Judges’ Dinner at the Saatchi Gallery in March. The prestigious Awards Reception will be held at the world-renowned Mall Galleries in April, presented by Jay Rayner, broadcaster and food critic. It will be the biggest event yet, now expanding to a third gallery space.
So whilst that is all taking place, here on the blog we are exploring what members of the team are busy doing in preparation for the events.
Digital Manager Kathleen Codd has already been at full steam ahead collating all of the entries ready to present to judges. She’ll be working alongside PR Manager Sue Richmond to co-ordinate the judging and find out which they select. Once selected Kathleen will then be working with One Vision Imaging to get images transferred, printed, framed and then transported over to the Mall Galleries in April. No pressure then!
So we ask Kathleen a few questions about her role:
1) What do you love most about your role?
I like the variety of my role. One day I’m managing the competition website or producing graphics for our Social Media team, the next I’m helping with the shortlisting or organising the printing of the Finalist images. It changes from day-to-day and there’s always something new to get involved with.
2) In which category have you most enjoyed seeing the images for 2017?
This year it was the images in the World Food Programme Food for Life category that really stood out for me. This was a new category this year and there have been some beautiful and thought provoking entries.
3) What are you most looking forward to at the exhibition this year?
I’m really looking forward to the Photographers’ Open House taking place at the Galleries on 26 April at 3:30pm as part of International Food Photography and Film Week. It will be great to have the chance to relax and socialise a little after the Awards Evening on Tuesday.
Meanwhile Event Manager, Helen Clark, is preparing all of the details that make the annual awards reception and exhibition so spectacular. Everything from menus, design, stage, sound and those sought after trophies is under Helen’s watchful eye and with additional categories, gallery space and a full to capacity guest list who better to talk to!?
1) What is the most enjoyable aspect of the role for you?
I love pulling everything together and seeing the gallery transform from an empty white shell to a vibrant and buzzing exhibition full of guests enjoying the images all in the space of 36 hours!
2) What are you most looking forward to seeing at the exhibition this year?
We have expanded through into the North Gallery this year, I am looking forward to seeing how the new space flows. I am excited to see the new categories, InterContinental London Park Lane Food at the Table, World Food Programme Food For Life and the BBC Good Food Fresh Talent Award
3) What would be your top tip for guests of how best to enjoy the space and exhibition for 2017?
Take your time to move through the various categories. It will be very busy on the Awards Evening, I think it would be beneficial to pay a second visit to the gallery thoughout the 4 days when it is open to all.
Also don't forget to join us for the first-ever International Food Photography & Film Week (23 April - 29 April 2017).