Thinking outside the food photography box

fujifilmFor the second year, Fujifilm will be presenting an Award for Innovation. They’ll be searching through entries in every category for an exciting and original photograph that impresses them with novelty and innovation, as well as technical skill and creativity.

In a recent blog they asked Fujifilm X-Photographer Paul Sanders one of our judges, exactly what he’d be looking for in a successful entry.


“Creating appealing images of food is perhaps the hardest of all genres of photography…it really is a dark art,” says Paul Sanders. “You can’t just plonk a few tomatoes on a slate and call it food photography. Styling is key – the way the food is presented to make it look tasty. If I can feel myself getting fat looking at a picture of beautiful dessert, then the photographer has done their job.


“I also like a surprise. Maybe it’s in the lighting, or the concept that the photographer has put together. As with all genres of photography, there are simple formulas for good, solid imagery but the creatives who push themselves and their imagination further will catch my eye. These ideas shouldn’t appear complicated, simplicity is also a key ingredient.”

To hear more from judge Paul Sanders plus tips from the Fujifilm team of the equipment in their range that they recommend for food photography and even food photography tips visit their full article here.

Don't forget, the Fujifilm team will be selecting an image to award from all entries received into our 2018 categories, so head over today and enter your innovative photography of food!

The winner of the Fujifilm Award for Innovation will receive the following:

  • 6-month relationship with Fujifilm to be taken within 12 months of the awards
  • Free loan of Fujifilm X-series products during the relationship
  • Fujifilm will support the photographer by promoting them on their Social Media channels (subject to the work being shot on Fujifilm products)
  • Fujifilm will support the photographer with up to 10 exhibition quality prints, to be printed by a laboratory of Fujifilm’s choice
  • May be commissioned to present on behalf of Fujifilm at retailer events, experience days or trade shows (subject to the work being shot on Fujifilm products)

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