Food Photographer David Loftus

David Loftus is a long-standing judge of Pink Lady® Food Photographer of the Year and now Chair of Judges. For those of you who know David’s work, and drool at his delicious Instagram posts, he will require no further introduction.

For those of you who are new to the world of Lord Loftus, he is responsible for the food photography of all but one of Jamie Oliver’s cookery books, he has also worked with Gennaro Contaldo, Rachel Khoo and April Bloomfield, to name a few.

David_Loftus_Honeycomb

“I’ll be looking for something a little different from the norm with the entries this year, something inventive and something new.”

Edibility is key, so when David begins the preliminary judging process in February, the food has to cry out to be eaten. Food should, in David’s mind, be shot as naturally as possible, quickly, as fresh as can be and preferably in natural light, but he is well aware that is not to everyone's taste.

David got a taste for photography when he was 8, shooting on an Olympus Trip which his father had bought him. Second hand photography annuals taught him that great photography is spontaneous and natural and doesn't follow the rules. Blurred movement isn't bad, light sources don't have to come from in front of the camera, and rules are meant to be broken.

“Pink Lady® Food Photographer of the Year covers every corner of the culinary experience, from source to mouth, so the breadth of subject matter is always impressive.”

Head over to the judges page to get a full glimpse of who will be judging your entries in 2018. You can even read what past Finalists shot for their entries and how they shot them to get your creativity sparked!

So have you entered the 2018 Awards yet?  You could gain industry recognition and celebrate your achievements by joining in. It’s easy to enter here. The 2018 Awards close to submissions 6 February 2018.

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