Headline Sponsor – Pink Lady®

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Pink Lady® is proud to have been the headline sponsor of the Pink Lady® Food Photographer of the Year competition since its launch in 2011.

 

Pink Lady® – so much more than an apple

The Pink Lady® story begins with an Englishman, John Cripps, who emigrated to Australia in 1955. John created this beautiful apple with its deep-pink blush over a creamy green background. To the palate, it had a fresh zesty-but-sweet balance, a crisp, firm texture with a distinctively clean finish.

John Cripps used traditional breeding techniques and knew the two apples, with just the qualities he wanted to be the parents. He chose a Golden Delicious, providing thin skin, crispness, crunch and juiciness with a sturdier red Lady Williams. Cripps was to breed many thousands of variations before he made his final selection in the early 1970’s. The highest quality of those apples grown each year go on to be selected to wear the Pink Lady name. We now produce over 430 million kilos of Pink Lady® apples each year from 15 different countries where the climate is perfect for them, to be sold in more than 30 countries worldwide.

Pink Lady® apples are distinctive from other apples with their refreshing, tangy, sharp and sweet taste which is carefully developed during ripening by a meticulous process: the orientation of tree rows, how branches are positioned, crop thinning to expose maximum amount fruit to the sunlight, just the right amount of water to perfectly balance the soil, and lots of sunshine and space to grow well.  Grown typically in wine growing regions around the world, each apple is left on the tree longer than any other to guarantee that much needed sunshine, and is hand- picked by carefully lifting the apple to the side and turning just a quarter of the way, avoiding any damage to the apple or next years’ fruit.

The pink heart shaped sticker (Flowing Heart) that you find on a Pink Lady® apple is a symbol of authenticity and guarantee of consistent quality throughout the year. To be branded Pink Lady® requires the apple meet a strict minimum quality specification. Not only is it the best apples which make the grade, but we partner with the most trusted fruit companies to maintain these high standards. Finally the services of independent inspectors are employed around the world to continually check on quality.

If it doesn’t say Pink Lady® – it isn’t!

Philip Turnbull, Chief Executive Officer Apple & Pear Australia Ltd.(APAL)

We are delighted and proud to have been headline sponsor of these Awards since they launched in 2011. We have watched with pleasure as the Awards have grown in scale, reach and prestige. The partnership between the Awards, the team, Finalists and other sponsors has become a real friendship and we all believe in the shared venture. Consistent excellence is one of the defining features of Pink Lady®, and so we value greatly the skill and talent of the amazing photographers who submit even more outstanding images each year, telling stories through their photography from all around the world.

Andrew Hooke, Chief Operating Officer, Apple & Pear Australia Ltd. (APAL)

Pink Lady® Food Photographer of the Year and our beloved Pink Lady® are both genuine global phenomenon. The competition and the brand, started from small beginnings in the UK have now become international successes, spreading to all corners of the globe. This year Pink Lady® and Pink Lady® Food Photographer of the Year will jointly launch in China. This seems rather symbiotic. In 2019 Chinese photographer Jianhui Liao won the competition with his stunning photo, Cauldron Noodles. This was the start. The Chinese consumer will in 2021 be able to experience the joy of a genuine Pink Lady® branded apple and to engage with the brand itself as so many around the world do, and a big part of this engagement is the Pink Lady® Food Photographer of the Year.

We are proud of the success of Pink Lady® and proud of the wonderful achievement that is the Pink Lady® Food Photographer of the Year. Here is to the next ten years.

Peter Durose, Managing Director of Coregeo®, Master Licensor of Pink Lady® UK

We’ve always believed that there is great synergy between the Pink Lady® brand, which has uncompromising quality at its core and the ethos of the awards, which celebrate the very best in food photography and film,” says Peter Durose, Managing Director of Coregeo®, the Master Licensor of Pink Lady® in the UK. “We have been delighted to see how the awards have grown in stature and scope, so that finalists and winners are recognised for their achievements internationally. Food imagery is significant in all our lives, whether it’s a snap on a mobile phone, a compelling photograph in a newspaper or a beautifully-lit image on an advertising hoarding on the way home. There are so many talented food photographers out there and the Food Photographer of the Year Awards provide a valuable platform to give the best in their field the recognition they deserve.

Kathryn Grandy, Chief Marketing Officer of Pink Lady America®

Pink Lady® apples have been an American favorite for 25 years. It was the first apple to earn its own registered trademark and grew to become the recognized apple brand in the world. Hand-picked by caring growers, Pink Lady® apples are always the first to blossom and the last to be harvested—each one soaking up 200 days of sunshine. It’s this generous growing time on the tree that gives Pink Lady® a recognizably gorgeous, rosy blush. Crisp and juicy, this legacy brand is known for a consistently delightful sweet flavor that consumers love. You can find Pink Lady® apples nearly year-round in grocery stores across the United States. Look for the Pink Lady® name and signature pink heart. Pink Lady America® is proud to partner with the Pink Lady® Food Photographer of the Year competition during our 25th celebration year. We believe this competition is an important spotlight for worldwide talent, and adding new categories enriches the experience. This creates an exciting opportunity to honor photographers who creatively capture the robust and diverse food culture across North America. We look forward to celebrating the excellence that American food photographers bring to the table.

 

Sophie Griffith, Executive Officer, Pink Lady® New Zealand

We are honoured to be sponsors of the Pink Lady® Food Photographer of the Year awards, the sharing of good food is central to cultures the world over.

The beauty of these awards is their ability to unite us all & to inspire excellence, values we hold at the very core of Pink Lady®. Pink Lady® New Zealand is proud to champion these awards within our community as they bring us all closer through a shared love of good food, good drink, and great creative talent – values which are central to Kiwi culture.

Liza Matthews, Marketing Manager: African Territory

We are thrilled to be part of the Pink Lady® Food Photographer of the year Awards.

In these unusual times when we draw even more comfort from food, it is a beautiful celebration of food and the photography thereof, making us think and bringing us closer to each other.

The African Territory includes the countries within Africa including the Republic of South Africa, but excluding Algeria, Egypt, Morocco, Libya and Tunisia and including the Indian Ocean islands of Mauritius, Reunion, Comoros, Mayotte, Seychelles and Madagascar but excluding the island of the Maldives.

Thierry Mellenotte, Directeur, Pink Lady® Europe

Pink Lady® Europe is very impressed to see how food photography can be a discipline that can gather people from any country of the wolrd and make them understand each other and give emotions through image. Magnifying the beauty of crops, cooking or life moments with food is also a wonderful way of thanking all the people working in the industry so as of encouraging the work of talented selfmade photographs. It echoes Pink Lady® Europe members’ philosophy and the growing success of the award give us no doubt about the importance of sharing.”

Juan Enrique Concha Ureta, Chair, Viveros Requinoa Limitada

We consider the awards, as a great contribution to culture, a pleasant moment in an instance when the world is having a bad time, they are an opportunity for people to show their work and make themselves known, whether professional photographer or amateur, the mere fact of competing with that amount of wonderful photos is a pride.

The Pink Lady® is a trademark of Apple and Pear Australia Limited (APAL) and reserved for the exclusive use of licensees in more than 90 countries worldwide

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