Wine Photography Day Winner

IWPD logo-blackFollowing a successful and enjoyable International Wine Photography Day on Tuesday 20th November 2018 we were delighted to announce the winner to be Mari Moilanen from Finland. As winner of the day Mari receives a magnum (150cl) of Errazuriz’s Don Maximiano Founder’s Reserve 2010 and Premium Decanter.

Her winning image can be seen below and today we welcome Mari to the blog to find out more about her image and work in photography.

Dark and deep Mari Moilanen

Technical Information: Canon EOS 5D Mark IV

Mari Moilanen_Photo by Veikko SomerpuroWelcome Mari, please tell us a little more about the image entered into International Wine Photography Day?

First of all, thank you so much for choosing my photo for the winning picture. It really means a lot to me since I work with wine in so many different ways - pairing food and wine, making recipes for wines, writing about wine and winery visits. But the thing I love most - apart from drinking wine - is taking wine photos for client ads, recipes and my site.

This photo is from a photo series I did for client. The theme was grilling since the wine, Fetzer 1000 Stories Zinfandel from California, is a full-bodied, bourbon barrel aged berrylicios wine.

The photo was shot outside with a digital camera on a tripod – I shoot most of my photos in natural light.  For props I had planned to have a huge steak, coals and coal dirty hands. And it did work out very well.  The client was happy with the photos and the recipe, too.

Making wine Mari MoilanenWhat is it you enjoy about wine photography?

Oh, everything. I love wine in all it’s aspect. I think of wine as a new foreign language I’m studying. When I shoot wine it’s usually for a client or during my wine trips. I always have tasted the wine and most of the time also planned a recipe for it so I try to picture the wine’s personality in my photos.

I do not want my photos to be too studio-like with lots of photoshopping but to have more mood and personality. Many wine ads are a bit boring if you ask me so when I make that kind of a wine photo I try to bring it close to normal life.

During my winery visits I take most of my wine photos with iPhone – I’m superkeen on iphonephotography and just held my first iphonephotography exhibition in Helsinki - and I find it fascinating how versatile wine photography is. It’s not just the bottles or vineyards but it all the equipment of making wine, the soil, the nature, the tanks and barrels, winemakers, people working at the vineyards etc.

What are the top 5 items of equipment you cannot do without when shooting wine?

Diffusers are handy for bringing down the reflections on the bottles, tripod when shooting ads to get sharp photos, reflector, nice backgrounds and a right kind of moody atmosphere. I love moody, darkish wine photos.

Red red wine Mari Moilanen

We would love to hear more about Finland, the food & wine scene, what inspires you, current trends, anything unique to Finland we should know?

I‘m so happy to tell you that the food scene in Finland and especially in Helsinki is really alive and kicking. New, interesting restaurants are coming all the time.

It’s not so much about fine dining but passionately made food no matter if it’s a street food joint or a bistro. We have five Michelin restaurants in Helsinki and really nice wine bars popping up here and there.

Lots of restaurants are experimenting with natural wines – some with better luck than others. All in all, few years a go I didn’t eat out that much but now the food scene is so happening that I should eat out even more than I have time.

If you ever pop in Helsinki check out my favourite restaurants, one star restaurant Grön, wine bars Vin-Vin and Bar Chaperon Rouge and restaurants Vinkkeli and Toca. With these you cannot go wrong!

When in Provence Mari MoilanenWhich wine photographers if any have inspired your work?

Well, I shoot food and wine for living and my biggest inspiration for a nowdays photographers is Tim Clinch, my mentor. I love the serenity of his photos, the loud speaking simplicity and sheer beauty of his pictures, weather it’s food or wine.

To find out more about Mari visit:


Twitter @Jotainmaukasta

IG @Jotainmaukasta



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